FROM TODAY ON, THE IMAGES OF THE LATEST TONI&GUY COLLECTION ‘CONNECTED’ ARE LAUNCHED!

THE TONI&GUY 2021 CONNECTED CAMPAIGN CELEBRATES THE CONNECTION BETWEEN WHO WE ARE AND HOW WE USE OUR HAIR AS A TOOL OF AUTHENTIC SELF-EXPRESSION. IN A TIME WHEN WE FEEL RESTRICTED IN MANY OTHER AREAS OF OUR LIVES. TODAY WE EMBRACE WELLNESS AND A SELF-CARE MANTRA LIKE NEVER BEFORE, WITH HAIR PLAYING AN IMPORTANT ROLE IN SHAPING OUR IDENTITY AND BUILDING CONFIDENCE TO EXPRESS AND TAKE CHARGE OF OUR OWN STYLE.

As we enter a new era of positivity, recognising the importance of coming together and staying as one, CONNECTED consists of three campaign narratives: Utilitiarian, Keep it Real and Reverie – all sharing an overarching philosophy of health, freedom and self-expression.